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Good Marketing Leaders Ruffle Feathers
©2010 Jupiterimages Corporation So says Jeff Hayzlett, CMO and vice president of Eastman Kodak Company. He gives great advice to CMOs that can apply to almost any good leader – corporate, nonprofit,...
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Are Your Social Media Tactics Tied Into Your Marketing Strategy?
If your answer is no, you’re not alone. If you work for a small or medium-sized business or nonprofit, you’ll likely find some solace in this next fact. According to findings from Duke University’s...
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Projected Social Media Spending Will More than Double in Next 5 Years
Well, it looks like social media is here to stay. In fact, a new CMO (chief marketing officer) study by Duke University’s Fuqua School of Business shows that spending will MORE than double in the next...
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Study Says Social Media Poorly Integrated with Marketing Strategy
A recent study of chief marketing officers (CMO) shows that social media is still poorly integrated with overall marketing strategy. On a 7-point scale, the mean integration score is 3.8. Lackluster...
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